Having an idea is one thing, but making that idea a business is another so myself, Jo Joof and Nic Moore work together to create the Nursery Times. I draft up the initial designs and text and Nic draws up the final illustrations. We then bounce ideas back and forth until we are happy with the design. In 2017 we completed our designs and found a fantastic overseas maker, who we have been using for 6 years. Selling the newspapers at The Frome Independent was slow, sometimes only one sale a month! In February 2018 we started selling direct to retail. Trying to persuade buyers to buy something so unique is not easy with both of us juggling family life and having no business experience. However, what we learnt is that if you love what you do, you find a way. The best bit is that babies everywhere are now reading the Nursery Times.