I (Frankie) started simply, a handful of designs created for fun in an apartment in Moscow.

Then a friend suggested "Put your designs on a card and sell them," and an idea began to grow.

The were challenges in those early days: Knocking on doors, sharing my story, hoping for a break. Then a few shops in Moscow saw the potential in the cards, recognizing the unique designs and authentic voice behind them.

We then relocated to London where it was still chaotic, but I was learning all the time. My creations were inspired by my own life experiences: things I loved, things I was passionate about things, and the things that made me laugh. This was our niche.

The final piece was Tom joining the business in 2022 to help run things behind the scenes.

Today the business is thriving. It’s still creative chaos, but I love it and I’m so proud of what we’ve achieved.