My story begins with vegetable wreaths! After discovering a non-malignant brain tumour and going through a divorce at just 25, I started making them. Yet with nowhere to sell them, I set up a Christmas fair locally and convinced 150 independent businesses to join me.

I soon realised the talent on the table. If only people knew where to find them. This was my eureka moment; to bring these incredible artisans together on this thing called ‘the internet’. With my old boss, we launched notonthehighstreet and grew it into a multi-million pound business.

Leaving there is a story for another time but in 2017, I launched Holly & Co with my sisters to support small businesses with inspiration and advice. We’re now a curated marketplace offering unique finds and bright ideas to help women flourish. And together, we’re going to change the world!