Championing Colour Friday
BOYCOTTING BLACK FRIDAY & SUPPORTING SMALL INSTEAD
It’s shocking that as a nation we’re still spending…
- £12.3 billion on Black Friday with businesses like Amazon¹
- Despite the fact that 80% of it ends up in landfill, is incinerated or is recycled poorly²
- And nearly 60% of UK small businesses fear closure in the coming year³
It’s no secret that Black Friday doesn’t change the world for the better — but WE can. We launched Colour Friday several ago to encourage the nation to vote with our money for the kind of world we want to live in and support small businesses instead. Each November, we call on independent businesses across our high streets and online, give out free support kits, create films to raise awareness and more to help get the message out there to as many people as possible. In 2023, we reached 4 million people with this important message.
Meet Adam Bridgland, our Colour Friday artist
CREATOR OF 2023’s EXCLUSIVE CAMPAIGN ARTWORK
Every year, we commission new campaign artwork by an exciting artist and for our 2023 campaign, we were absolutely thrilled to work with Adam Bridgland. He’s a graduate of the Royal College of Art and since 2013, he has lived and worked as an artist and printmaker from his studio ‘The Hide' on the outskirts of Cambridge.
We briefed Adam to create a piece people would be proud to show in their shops, studios and windows, and we think he created a masterpiece.
How our community got colourful
THE CREATIVE WORK SPOTTED IN 2023